Raising CSAT 28 Percent via Omni-Channel Service

A leading KSA-based travel provider faced service degradation from fragmented ticket handling and inefficient SLA management. Myridius delivered an omni-channel service operating model on Salesforce with entitlement-based SLA controls and integrated social messaging, improving case resolution by 20 percent, increasing CSAT by 28 percent, and lowering service desk cost by 18 percent.

Key Outcomes

  • 20 percent faster case resolution.
  • 28 percent higher customer satisfaction (CSAT).
  • 18 percent lower service desk cost.

Overview

A leading KSA-based travel provider faced service degradation driven by fragmented ticket handling across channels and inefficient SLA management. Disjointed workflows and system gaps across bookings and payments touchpoints increased delays and reduced customer confidence, and the desired state required centralized case management, automated routing, and enforceable SLA milestones delivered through a scalable model supporting multi-country rollout. Myridius delivered an omni-channel service operating model on Salesforce, combining SLA controls through Entitlements and Milestones, omni-channel skills and queue-based routing, and integrated social messaging via Informatica middleware. As a result, the provider improved case resolution speed by 20 percent, increased CSAT by 28 percent, and reduced service desk cost by 18 percent.

Client Context

The client is a leading travel provider based in the Kingdom of Saudi Arabia, serving travelers across multiple service channels.

Unified, SLA-governed service mattered here because fragmented ticket handling and weak SLA management were degrading the traveler experience and reducing confidence. What was at stake was service quality and efficiency at scale, since the provider needed centralized case management and a repeatable model that could support multi-country rollout.

The Challenge

Service was degrading due to fragmented ticket handling across channels and inefficient SLA management. Disjointed workflows and system gaps, including bookings and payments touchpoints, increased delays and reduced confidence. The desired state required centralized case management, automated routing, and enforceable SLA milestones delivered through a scalable, multi-country model.

Consider a traveler reaching out across email, phone, web, and social. Tickets were handled inconsistently, SLAs were not reliably tracked, and workflows were disjointed, producing delays exactly when responsiveness mattered most. The provider needed unified, automated, SLA-governed service.

Status Quo and Desired State

Before: Fragmented ticket handling
After: Centralized case management

Before: Inefficient SLA management
After: Entitlement-based SLA controls

Before: Manual, inconsistent routing
After: Automated skills and queue routing

Before: Limited channel reach
After: Integrated social messaging channels

Before: Slow resolution and low CSAT
After: 20 percent faster resolution, 28 percent higher CSAT

Transformation Goals

The engagement focused on north stars that connected SLA governance to omni-channel execution and digital engagement at scale.

  • SLA Governance: Standardize SLA definition, tracking, and escalations to reduce response delays.
  • Omni-Channel Execution: Unify email, phone, and web case intake with automated, skills and queue-based distribution.
  • Digital Engagement Scale: Expand service reach through integrated social messaging and repeatable country rollout.

The Solution

The engagement delivered an omni-channel service operating model on Salesforce, combining SLA controls, centralized case management, and integrated social messaging to orchestrate end-to-end service journeys. Myridius orchestrated the SLA and case management foundation, embedded automated routing into operations, and reimagined service reach through integrated channels. The progression moved from deploying an SLA control layer, to embedding omni-channel routing automation, to reimagining engagement through social channel expansion.

  • Orchestrated the foundation: Customized SLA management using Entitlements and Milestones for standardized definition, tracking, and escalation.
  • Embedded intelligence into the journey: Implemented omni-channel skills and queue-based routing for consistent case distribution across channels.
  • Reimagined the operating model: Integrated LiveEngage with WhatsApp and Snapchat via Informatica middleware to expand digital engagement.

Governance and Trust

Because this engagement governed service quality for a travel provider, SLA control and consistency were central. Customizing SLA management with Entitlements and Milestones standardized how service levels were defined, tracked, and escalated, replacing inefficient, inconsistent SLA handling with enforceable controls.

Omni-channel skills and queue-based routing ensured consistent case distribution across email, phone, web, and social channels, while centralized case management gave the provider a single, governed view of service. Integrating social messaging through Informatica middleware extended this governed model to new channels in a controlled, repeatable way that supported multi-country rollout.

Results

The engagement transformed fragmented, SLA-weak service into a unified, automated, omni-channel model. The result was faster resolution, higher satisfaction, and lower cost.

The result:

  • Improved case resolution speed by 20 percent through standardized routing and centralized execution.
  • Increased CSAT by 28 percent by reducing response delays and improving omni-channel continuity.
  • Reduced service desk cost by 18 percent through improved automation and service efficiency.

Before and After

The following shifts show how the engagement moved the organization toward embedded, proactive, and unified ways of working.

Ticket Handling

Before: Fragmented across channels
After: Centralized case management

SLA Management

Before: Inefficient
After: Entitlement-based controls

Routing

Before: Manual and inconsistent
After: Automated skills and queue routing

Channels

Before: Limited reach
After: Integrated social messaging

Outcomes

Before: Slow, low CSAT, high cost
After: Faster, higher CSAT, lower cost

Technology Stack

Core Platform

Salesforce Service Cloud, Sales Cloud
Provide centralized case and customer management

Experience Layer

LiveEngage, WhatsApp, Snapchat
Expand omni-channel and social engagement

Data and Integration

Informatica middleware
Integrate social messaging channels with Salesforce

Service Intelligence

Entitlements and Milestones, omni-channel routing
Enforce SLAs and distribute cases consistently

 

For a travel provider, fragmented service and weak SLAs erode traveler confidence. This case shows how a unified, SLA-governed omni-channel model turns service into a loyalty advantage. This was not a ticketing upgrade. It was a unified, SLA-governed omni-channel service model spanning traditional and social channels.

 

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