A leading US tile and stone manufacturer partnered with Myridius to modernize sales, service, and marketing operations that were heavily manual and disconnected.
By implementing Salesforce Sales Cloud, Service Cloud, Marketing Cloud Engagement, and real-time Shopify integration, the organization replaced
Excel-driven workflows with a unified Customer360 delivering faster response times, improved conversion velocity, and scalable, personalized engagement
across channels.
Salesforce Sales, Service & Marketing Cloud TransformationFrom Fragmented Execution to Connected Growth
Scaling Growth Without Losing Momentum
Our client is a US-based tile and stone manufacturer serving both B2B and B2C customers across a competitive building materials market.
As demand increased, customer-facing operations struggled to keep pace. Sales inquiries were managed manually, service responses varied by team, and marketing lacked the data foundation needed to personalize engagement at scale. Leadership had limited visibility into pipeline health, customer activity, and post-purchase status making forecasting and prioritization increasingly difficult.
The challenge wasn’t just growth. It was maintaining SPEED, CONSISTENCY & VISIBILITY as the business expanded.
From Manual Friction to Measurable Impact
Rather than separating “the challenge” and “the results,” this engagement is best understood by looking at what fundamentally changed across core operational areas.
|
Operational Area |
Before Myridius |
After Myridius |
|
Sales inquiry handling |
Manual, paper-based applications with long delays |
Automated lead capture, routing, and tracking in Salesforce |
|
Response times |
Extended, inconsistent approval cycles |
28% faster response times |
|
Pipeline visibility |
Fragmented, incomplete dealer data |
Unified Customer 360 with real-time pipeline insights |
|
Lead-to-conversion cycle |
Frequent outages and scalability limits |
25% reduction in lead-to-conversion time |
|
Marketing engagement |
Dependent on connectivity |
40% increase in email engagement |
|
Customer retention |
High volume of manual inquiries |
20% improvement in customer retention |
|
Order visibility |
Reactive, data-lagged |
Real-time order status visible in Salesforce |
|
Cross-team collaboration |
Disconnected Sales, Service, and Marketing |
Aligned execution across all customer touchpoints |
Why Myridius? A Partner for Connected Execution
The client selected Myridius because they needed more than a Salesforce implementation. They needed a partner who understood how fragmented customer journeys quietly erode growth.
Myridius brought
- Deep experience modernizing manufacturing and building materials operations
- Proven Salesforce architecture across Sales, Service, and Marketing Clouds
- Strong integration capabilities connecting commerce, CRM, and analytics
- An outcome-driven delivery approach focused on speed, visibility, and scalability
Rather than digitizing existing inefficiencies, Myridius redesigned the end-to-end customer lifecycle.
A Unified Salesforce Customer 360
Myridius delivered a Salesforce-led transformation designed to connect inquiry, engagement, fulfillment, and insight
across the organization.
Where Sales, Service, and Marketing Became One System
Myridius Delivered
Sales & Service Enablement
Sales Cloud and Service Cloud were configured to standardize lead, opportunity, product, and pricing workflows while enabling faster service resolution through cases, knowledge articles, Service Console, and Service Voice.
Commerce & Data Integration
A REST API integration with Shopify enabled automatic creation of leads, accounts, opportunities, and orders in Salesforce delivering real-time order status visibility and eliminating post-purchase blind spots.
Marketing Automation & Personalization
Marketing Cloud Engagement powered automated welcome journeys, purchase follow-ups, and loyalty programs. Data Cloud unified B2B and B2C profiles, while Einstein AI enabled relevant product recommendations and personalized messaging at scale.
Leadership Analytics
Tableau dashboards
centralized sales, service, and marketing insights giving leadership a real-time view of pipeline health, engagement, and performance.
From Inquiry to Insight
When a customer submits an inquiry, Salesforce automatically captures and routes the lead. Customer and order data sync in real time from Shopify, giving Sales and Service teams full context. Marketing Cloud triggers personalized journeys based on behavior and purchase status. Leadership monitors performance through centralized dashboards, turning every interaction into
actionable insight.
The result is connected execution without added complexity.
Enterprise Responsiveness at Scale
This transformation delivered more than operational efficiency.
-
Customers receive faster, more consistent responses
-
Sales teams convert opportunities with greater confidence
-
Marketing scales personalization without manual effort
-
Service teams resolve issues with full customer context
-
Leadership makes decisions backed by real-time data
Most importantly, the business gained the ability to grow without losing control.
Operational Confidence at Scale
This wasn’t just a platform upgrade. It was a shift from fragmented execution to connected growth.
In manufacturing and building materials, growth is often constrained not by demand but by disconnected systems and manual execution.
This case demonstrates how modernizing Sales, Service, and Marketing on a unified Salesforce foundation can turn operational complexity into a competitive advantage.
What next?
If your organization is navigating acquisitions, portfolio sprawl, or inconsistent architecture governance, Myridius can help you establish clarity, control, and confidence at scale.
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Set up a one-on-one discussion with a Myridius expert to see what your brand can do to maintain its competitive advantage in today's connected world.