Transforming Enrollment with Claude Haiku
Delivered an AI-native enrollment and member support assistant using Anthropic Claude Haiku to power conversational reasoning, multilingual guidance, knowledge retrieval, and workflow-enabled support across the digital member journey.
Helping families find accurate program information and complete enrollment despite limited website search, high helpdesk dependency, legacy data complexity, and the need to build trust in AI-led member interactions.
Approximately 2% of national enrollments now run through Claude-powered conversational search, Q&A, and guided enrollment support, with a target of 10%. The result: lighter load on routine support, MCP-enabled workflows like password resets, and a scalable base for future transactional journeys.